context

con·text

n.

1. The part of a text or statement that surrounds a particular word or passage and determines its meaning.

2. The circumstances in which an event occurs; a setting.

http://dictionary.reference.com/browse/CONTEXT

The context in our project may refer to all elements within the model, including the existing element for example landscape, building itself, interior, lighting etc; also including the hiding elements such as concept, used computer programs, team members etc. Each of them can determines or affect the final result of the project.